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The Lightning Motorcycle isn't the first high-performance electric drive vehicle either. Tesla got its start outfitting Lotus Elise sports cars with specialized electric motors. And much like Tesla helping change people's perceptions about cars, Lightning could do the same for motorcycles, analysts say.
"It upends the prevailing wisdom that going electric sacrifices performance," Parks Associates analyst Jennifer Kent said. "Lightning Motorcycles has proved that electric motorcycles can perform -- or even outperform -- traditional gas bikes."
From the article "Electric superbike rolls out to everyday street drivers" by Dara Kerr.
The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...
As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours pe...
Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...
This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...
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