Hundreds of millions of people own iPhones and Apple products.
So, it makes sense for Apple to dive headfirst into the electronic-home market (also called Smart Home technology).
So, these customers are likely to keep using Apple’s technology — and upgrading to newer models — to power their thermostats, alarm systems and lights.
However, the entire Smart Home market is expected to grow to $4 billion by 2017. This is according to research firm Parks Associates.
From the article "Dump Apple. Buy AT&T, GE Instead. Here’s Why …" by Frank Curzio.
That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...
According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...
As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...
