As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours per week on the television.”
The Parks data notes that tablet viewing has tripled since 2010, and for smartphones, video viewership has doubled. But in the end, neither one of them can duplicate the sheer joy of the visual experience you get from that ginormous TV in the living room. The Parks research and the Cablefax event will discuss how all those screens are going to get along with each other.
From the article "Deep Thinking On Second Screens And TV Everywhere" by P.J. Bednarski.
So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...
The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...
55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...
Good luck catching up with Fitbit in the wearable fitness tracker category. According to new research from Parks Associates, Fitbit commands nearly 40% of the digital fitness tracker market, fa...
