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As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours per week on the television.”
The Parks data notes that tablet viewing has tripled since 2010, and for smartphones, video viewership has doubled. But in the end, neither one of them can duplicate the sheer joy of the visual experience you get from that ginormous TV in the living room. The Parks research and the Cablefax event will discuss how all those screens are going to get along with each other.
From the article "Deep Thinking On Second Screens And TV Everywhere" by P.J. Bednarski.
Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...
New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...
Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...
Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...
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