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As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours per week on the television.”
The Parks data notes that tablet viewing has tripled since 2010, and for smartphones, video viewership has doubled. But in the end, neither one of them can duplicate the sheer joy of the visual experience you get from that ginormous TV in the living room. The Parks research and the Cablefax event will discuss how all those screens are going to get along with each other.
From the article "Deep Thinking On Second Screens And TV Everywhere" by P.J. Bednarski.
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In 2013, mobile video will be just 13% of all digital video ad spending, about $520 million. By 2017, analysts expect it to be 30% of all digital video ad spending. Research from Parks Associat...
This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...
According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...
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