According to Parks Associates, one in 10 broadband homes have already cut the cord and of that number 25% have cancelled their pay TV subscription over the past 12 months in favor of services delivered via the Internet.
A further 7% have trimmed their cord; cutting back the scale of their existing subscriptions and filling the void form other sources.
"As viewing evolves, companies want to be sure that they are in a position to react to trends and adequately capture revenues. The massive influx of new OTT video services in 2015 is one example of video market players making moves to prepare for the new future of video entertainment," said Brett Sappington, director of research, Parks Associates.
From the article "Cord-cutting competition heating up" by TheStar.com
Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...
Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
