According to Parks Associates, one in 10 broadband homes have already cut the cord and of that number 25% have cancelled their pay TV subscription over the past 12 months in favor of services delivered via the Internet.
A further 7% have trimmed their cord; cutting back the scale of their existing subscriptions and filling the void form other sources.
"As viewing evolves, companies want to be sure that they are in a position to react to trends and adequately capture revenues. The massive influx of new OTT video services in 2015 is one example of video market players making moves to prepare for the new future of video entertainment," said Brett Sappington, director of research, Parks Associates.
From the article "Cord-cutting competition heating up" by TheStar.com
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...
“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...
