As more devices become connected in the home, consumers may, for a price, be willing to share some of the data being generated by those devices.
While that price may be financial through discounted utility bills, U.S. households also are interested in sharing data for services, according to new research from Parks Associates.
More than a quarter (27%) of households said they would share data from their smart products to automatically register for warranties and check warranty coverage and nearly as many (26%) said they would share data for updates and improvements to their devices.
From the article "Consumers Warm To Sharing Smart Device Data" by Chase Martin.
While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...
Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
