As more devices become connected in the home, consumers may, for a price, be willing to share some of the data being generated by those devices.
While that price may be financial through discounted utility bills, U.S. households also are interested in sharing data for services, according to new research from Parks Associates.
More than a quarter (27%) of households said they would share data from their smart products to automatically register for warranties and check warranty coverage and nearly as many (26%) said they would share data for updates and improvements to their devices.
From the article "Consumers Warm To Sharing Smart Device Data" by Chase Martin.
TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...
In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...
“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...
Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...
