As more devices become connected in the home, consumers may, for a price, be willing to share some of the data being generated by those devices.
While that price may be financial through discounted utility bills, U.S. households also are interested in sharing data for services, according to new research from Parks Associates.
More than a quarter (27%) of households said they would share data from their smart products to automatically register for warranties and check warranty coverage and nearly as many (26%) said they would share data for updates and improvements to their devices.
From the article "Consumers Warm To Sharing Smart Device Data" by Chase Martin.
Parks Associates’ newly released report, Smart Smoke and CO Detectors: Market Assessment 2024 reveals smart smoke/CO detectors generated $771 million in revenue in the U.S. in 2023, with growth projec...
Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18...
At NAB Show today, Parks Associates released new research, The Viewer Journey: Navigating Streaming Options, revealing U.S. Internet households now consume 43.5 hours of video per week on average acro...
While at Quickplay, Drake was named a Top Leader in Technology by Parks Associates and he helped the firm earn the distinction of being named a Google Media Industry Partner of the Year for two consec...
