The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption.
Nearly half (47%) of U.S. consumers with broadband access are concerned about privacy and security when it comes to smarthome devices, according to new research from Parks Associates. Consumers were equally concerned with both hackers compromising the devices themselves and accessing company-collected data gleaned from those devices, says Tom Kerber, director of research for home controls and energy at Parks Associates.
“Recent high-profile media reports of hacks into smart baby monitors and connected cars, whether valid or not, have heightened consumer concerns over privacy and security for connected home systems,” Kerber says. “Companies need to move quickly to reinforce the security of their solutions as well as ensure the consumer's right to privacy.”
From the article "Consumers Concerned About IoT Data, Privacy" by Aaron Baar.
Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...
Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NB...
Ultra HDTV sets are steadily growing -- but they won’t reach a dominant majority of U.S. TV homes that currently have HDTV for another decade. Market researcher Parks Associates says by 2024 to...
According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...
