The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption.
Nearly half (47%) of U.S. consumers with broadband access are concerned about privacy and security when it comes to smarthome devices, according to new research from Parks Associates. Consumers were equally concerned with both hackers compromising the devices themselves and accessing company-collected data gleaned from those devices, says Tom Kerber, director of research for home controls and energy at Parks Associates.
“Recent high-profile media reports of hacks into smart baby monitors and connected cars, whether valid or not, have heightened consumer concerns over privacy and security for connected home systems,” Kerber says. “Companies need to move quickly to reinforce the security of their solutions as well as ensure the consumer's right to privacy.”
From the article "Consumers Concerned About IoT Data, Privacy" by Aaron Baar.
New research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55% of U.S. smartphone owners and 61% of tablet owners using a TV-related app at least once a...
The Digital Living Network Alliance (DLNA®) today released the organization’s CVP-2 Guidelines and announced that DLNA Members can begin certifying products to the specifications in September. The...
Because coverage has increased 80 percent over the last year, it has become increasingly likely that Pay-TV subscribers in Western Europe, will have access to multi-screen services; according to ne...
