The Europe market was identified as “different and complex” compared to the US, in which adoption and use cases differs greatly – as noted by Amit Kroll from Assa Abloy on day one of the conference; “It varies from market to market in Europe – for example, in Scandinavia 80% of DIY, whereas elsewhere people get installer to deploy our products.” Statistics from Parks Associates show although ‘interactive smart home ownership’ remains below 20% of broadband households in the UK, Germany, France and Spain, the UK followed by Germany are leading the way in Western Europe. Interestingly, Germany is the country that places most trust in the custom installer to provide smart home systems.
From the article "Connections Europe 2016 Report: What’s Holding Back IoT Adoption?" by Charlotte Ashley.
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...
Pay-TV operators are seeing a “slow erosion of the core business,” analyst at Parks Associates said. “After years of attempts to be more than just a ‘dumb pipe,’ pay-TV operators have come to reali...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
