The Europe market was identified as “different and complex” compared to the US, in which adoption and use cases differs greatly – as noted by Amit Kroll from Assa Abloy on day one of the conference; “It varies from market to market in Europe – for example, in Scandinavia 80% of DIY, whereas elsewhere people get installer to deploy our products.” Statistics from Parks Associates show although ‘interactive smart home ownership’ remains below 20% of broadband households in the UK, Germany, France and Spain, the UK followed by Germany are leading the way in Western Europe. Interestingly, Germany is the country that places most trust in the custom installer to provide smart home systems.
From the article "Connections Europe 2016 Report: What’s Holding Back IoT Adoption?" by Charlotte Ashley.
How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally...
If you’re a tech enthusiast, you probably already have a few “smart” appliances. But even if you don’t have any, you likely know someone who does. A report published in October by Parks Associates, an...
And CES has taken notice as well. What once was contained in a tiny corner of one conference hall now has its own dedicated digital health section, where Abbott was showing off the latest in testing t...
Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games. Over 60% of soccer fans p...
