Roku leads devices ranging from Apple TV to Google Chromecast to Amazon Fire TV in infiltration into U.S. living rooms. According to Parks Associates, Roku accounted for 34 percent of OTT devices sold in the U.S. last year, compared to 23 percent for second-place finisher Chromecast.
From the article "Charter launches TVE app for Roku" by Daniel Frankel.
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
A recent survey from Coldwell Banker Real Estate LLC and Parks Associates found Americans are taking a different view about homes that are ready to move into, as an increasing percentage now requires...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks - Fox, ABC and NBC - threatened by changes in the way we watch TV. Hulu has set itself apart by...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
