Roku leads devices ranging from Apple TV to Google Chromecast to Amazon Fire TV in infiltration into U.S. living rooms. According to Parks Associates, Roku accounted for 34 percent of OTT devices sold in the U.S. last year, compared to 23 percent for second-place finisher Chromecast.
From the article "Charter launches TVE app for Roku" by Daniel Frankel.
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...
Sling TV is on its way up and Sony PS Vue is still outside of the top 10 OTT services. Parks Associates released its 2016 top 10 service providers list showing a stable top 5 with indications that all...
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
