All signs show the smart home market is heading for a boom. It’s expected to hit $53bln in 2022, according to Zion Market Research. That doesn’t just mean smart speakers. That includes everything from smart TVs, connected thermostats and even certain refrigerators. More than 50% of US broadband households own a smart TV, according to a new report from Parks Associates. Products are moving into the mainstream and everyone’s vying for a piece of pie.
From the article :CFX Tech: Roku Branching Out with Smart Speaker FCC Filing" by Sara Winegardner.
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
