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January 11, 2022
It’s also important to point out that CES is a showcase for actual product vendors and an event to learn about what’s happening in the consumer technology space. For example, it was immensely gratifying to see esteemed research firm Parks Associates conduct an in-person event on the smart home for the first time in 2 years, which attracted more than 200 participants and was joined by numerous top-echelon industry leaders. In many ways, this was the most heart-warming thing to hear during the entire show. Research events like this are critical for the consumer technology industry as many companies depend on them for product design, positioning, messaging and demand generation decisions that they make.
From the article "CES 2022 Recap: The Show Must Go On...And It Did" by Mark Vena.
Among these future buyers, 54% are willing to purchase a 4k TV with the expectation that more content will be available soon, according to Parks Associates. “European broadcasters like BBC and Fran...
Parks Associates says 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. The same study shows that only 15% of U.K. households with pay-TV subscribe to premium movie ch...
But thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates more than half of the thermosta...
“The growth of OTT subscription services is amazing. Several notable OTT services launched during the past year, and more will be introduced in 2016. We expect to see a variety of new content options...
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