It’s also important to point out that CES is a showcase for actual product vendors and an event to learn about what’s happening in the consumer technology space. For example, it was immensely gratifying to see esteemed research firm Parks Associates conduct an in-person event on the smart home for the first time in 2 years, which attracted more than 200 participants and was joined by numerous top-echelon industry leaders. In many ways, this was the most heart-warming thing to hear during the entire show. Research events like this are critical for the consumer technology industry as many companies depend on them for product design, positioning, messaging and demand generation decisions that they make.
From the article "CES 2022 Recap: The Show Must Go On...And It Did" by Mark Vena.
About 60% of U.S. households currently use Netflix, according to research firm Parks Associates, and it still holds a sizable lead over most of its rivals—though some new entrants are gaining ground f...
The coronavirus pandemic has been a boon for major streaming services, including Netflix Inc., Disney’s Hulu and Amazon.com Inc.’s Prime Video, whose subscriber base soared last year in the midst of g...
Home security systems have historically required professional installation, but the rise of smartphone-connected and do-it-yourself products in recent years has expanded the market, according to Jenni...
Roku still inhabits an enviable position in the streaming wars. The company powers about 38% of streaming devices and connected TVs in the U.S., according to Parks Associates, representing a leading m...
