This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to research released this week by Parks Associates. The report attributed the healthy numbers to steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history.
Younger consumers are proving particularly receptive to targeted ads -- creating openings for cross-platform ads and other opportunities for advertisers, according to the international research and consulting firm.
According to Parks Associates, over 50% of heads-of-household 25-54 watch online video at least weekly, and the percentage jumps to 75% for ages 18-34.
From the article, "Blip.tv Closes $10.1M Funding Round" by Gavin O'Malley
According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...
A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 b...
More connected home devices means greater opportunities for consumers to have issues with them, and thus, more opportunity to help fix them. According to research from Parks Associates, more th...
There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...
