This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to research released this week by Parks Associates. The report attributed the healthy numbers to steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history.
Younger consumers are proving particularly receptive to targeted ads -- creating openings for cross-platform ads and other opportunities for advertisers, according to the international research and consulting firm.
According to Parks Associates, over 50% of heads-of-household 25-54 watch online video at least weekly, and the percentage jumps to 75% for ages 18-34.
From the article, "Blip.tv Closes $10.1M Funding Round" by Gavin O'Malley
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