The bigger problem facing the new Apple TV could be its price, analysts said. Reports suggest that Apple will price the device at $150. That's not only $50 more than what the company charged for its previous Apple TV, until it discounted it earlier this year, but it's $100 more than what the streaming sticks are selling for.
At that price, Apple could have a hard time finding buyers other than its most loyal fans, said Barbara Kraus, an analyst who covers the connected device market for Parks Associates.
From the article "Apple TV could be star of Wednesday's show" by Troy Wolverton.
“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...
Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...
The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...
Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...
