A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a mere 15% of the market.
The consensus from industry observers is that this is due to two factors: lack of options (Apple TV does not have Amazon video, though it’s scheduled to get it this week) and, more than anything, Apple TV’s astoundingly high price.
From the article "Apple Really Needs To Get On The Stick" by Alan Wolk.
Parks Associates consumer research reports 11% of U.S. broadband households with children have a smart watch, and 16% plan to buy one by mid-year 2016. Ten percent of Spanish broadband households own...
In the short term, Napoli suggested, Trump could see some success thanks to the initial “curiosity factor.” But whether he can keep audiences interested is another matter. “For partisan content, there...
Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...
The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...
