A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a mere 15% of the market.
The consensus from industry observers is that this is due to two factors: lack of options (Apple TV does not have Amazon video, though it’s scheduled to get it this week) and, more than anything, Apple TV’s astoundingly high price.
From the article "Apple Really Needs To Get On The Stick" by Alan Wolk.
Join leading industry executives and analysts at Parks Associates’ interactive CONNECTIONS virtual session “Tech Innovation and New Partnerships” on November 10 at 11:00 AM CT for insights addressing...
"The streaming world continues to grow and change. The research firm Parks Associates released its annual ranking of streaming outlets in the United States, and there is a significant new development...
Roku users had to wait several months for Comcast and WBD to reach an agreement with the platform before Peacock and HBO Max were made available. Terms of the deal between Roku and the media comp...
How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally...
