Yesterday, Parks Associates published a new report where they stated that more and more homes in the U.S. are actually subscribing to paid music streaming services. They found a 7% increase from last year for homes that had subscribed to a paid streaming service. Last year, around 26% of homes with broadband subscribed to paid subscriptions. The number now stands at a growing rate of 33%.
From the article "Amazon Music Will Become the Biggest Music Streamer, Research Predicts" by Daniel Adrian Sanchez.
The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...
“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...
According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...
Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...
