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October 12, 2016
Yesterday, Parks Associates published a new report where they stated that more and more homes in the U.S. are actually subscribing to paid music streaming services. They found a 7% increase from last year for homes that had subscribed to a paid streaming service. Last year, around 26% of homes with broadband subscribed to paid subscriptions. The number now stands at a growing rate of 33%.
From the article "Amazon Music Will Become the Biggest Music Streamer, Research Predicts" by Daniel Adrian Sanchez.
Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...
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As streaming services bundle together, monopolizing the delivery of shows – whether it’s the TV unit or the wifi - becomes more important, too. Vizio, with over 10% of television sales market share, i...
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