The Fire TV Cube will be an interesting test for full-blown streaming boxes, which have fallen out of favor as most consumers opt for cheaper streaming dongles that can fit behind a television. Last year, Parks Associates found that Amazon’s $40 Fire TV Stick made up 81% of all Fire TV devices owned in U.S. broadband homes. The NPD Group found that Roku’s average selling price was less than $50, suggesting that most customers also opt for the company’s cheaper streaming sticks. Even if you need 4K HDR video support, you only have to pay $70 for Amazon’s Fire TV Pendant, Roku’s Streaming Stick+, or Google’s Chromecast Ultra.
From the article "Amazon’s new smart speaker is a TV streaming box, and vice versa" by Jared Newman.
A May study from Parks Associates showed out of 43% of U.S. households that have streamed live content in the past three months, 61% recently watched a live sporting event. Paul Erickson, director of...
Join Parks Associates’ Jennifer Kent, VP of Research and Chris White, Senior Analyst, for an interactive in-person session, on Thursday, September 29 at 11:30 AM and 3:00 PM CT at the 2022 CEDIA Expo...
Parks Associates’ podcast, The Connected Consumer just released a new episode where hosts Chris White and Rosey Ulpino Sera dive into hot IoT topics, with guest speaker Rob Conant, VP of Software and...
Did you know that by the end of 2025, approximately 93% of US households will have a broadband subscription, either fixed or mobile? Join leading industry executives and analysts at Parks Associate...
