The Fire TV Cube will be an interesting test for full-blown streaming boxes, which have fallen out of favor as most consumers opt for cheaper streaming dongles that can fit behind a television. Last year, Parks Associates found that Amazon’s $40 Fire TV Stick made up 81% of all Fire TV devices owned in U.S. broadband homes. The NPD Group found that Roku’s average selling price was less than $50, suggesting that most customers also opt for the company’s cheaper streaming sticks. Even if you need 4K HDR video support, you only have to pay $70 for Amazon’s Fire TV Pendant, Roku’s Streaming Stick+, or Google’s Chromecast Ultra.
From the article "Amazon’s new smart speaker is a TV streaming box, and vice versa" by Jared Newman.
Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...
“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
