Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
July 10, 2015
New research from Parks Associates forecasts that one in three light vehicles on American roads will be able to connect to the internet and to other road-users before the decade's end.
The report examines the benefits of both smarter cars and smarter homes, but also highlights consumer concerns about the growing pace of technological advancement.
In particular, US drivers are worried about the financial burden - who will foot the bill for their cars' increased connectivity?
Two thirds of consumers say that they're concerned about hidden costs relating to the technology.
Interestingly, it is the highest-ranking concern, ranking above privacy fears and those of a greater risk of crashing caused by greater driver distraction.
From the article "92m 'connected cars' in US by 2019?"
Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can’t compete with. However, according to Parks Associates’ Jennifer Kent,...
The streaming device manufacturer, and operator of The Roku Channel streaming service ended the third quarter of 2024 with 85.5 million streaming households, and according to data compiled by Parks As...
Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home. Many consumer electronic...
Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market. According to consumer technology research firm Parks Associates, the majority of U...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .