New research from Parks Associates forecasts that one in three light vehicles on American roads will be able to connect to the internet and to other road-users before the decade's end.
The report examines the benefits of both smarter cars and smarter homes, but also highlights consumer concerns about the growing pace of technological advancement.
In particular, US drivers are worried about the financial burden - who will foot the bill for their cars' increased connectivity?
Two thirds of consumers say that they're concerned about hidden costs relating to the technology.
Interestingly, it is the highest-ranking concern, ranking above privacy fears and those of a greater risk of crashing caused by greater driver distraction.
From the article "92m 'connected cars' in US by 2019?"
“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associ...
Ring is now the second-largest seller of security systems in the U.S., according to research firm Parks Associates, and it recently became profitable, Hamren told Bloomberg in May — six years after Am...
In fact, Parks Associates reported that 18% of American dwellings have at least more than half a dozen smart home devices in 2024. From the article, "4 Tips To Make Your PS4 Download Faster" by Qui...
New data from Parks Associates found that the use of free ad-based streaming video services is on the rise, with the number of U.S. internet households that used one of these services in the past 30 d...
