Tablets and smartphones are the hottest consumer electronics items this year, and consumers tend to reach more often for Apple's iPad and iPhone, according to Parks Associates. Research released Thursday suggests U.S. consumers plan to spend 33% more on consumer electronic devices this holiday season, compared with last year.
The total amount is increasing from $793 per household in 2011 to $1,058 in 2012. The survey of 2,500 U.S. broadband households, fielded in October and November 2012, found 63% of households plan to make a CE purchase, up 37% in the same year-ago period.
From the article, "55+ Use Tablets As Multitasking Tool" by Laurie Sullivan.
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But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...
