Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising market. In a similar vein, media market research outfit Parks Associates reports that Roku accounts for 43% of the country's actively used media-playing devices, topping Amazon's comparable FireTV tech. Roku hasn't yet put much focus on foreign markets, but where it has, it's gotten respectable traction there as well.
From the article, "1 Growth Stock Down 84% to Buy Right Now" by James Brumley
Research firm Parks Associates has revealed the top ten subscription OTT video services based on number of subscribers, with Netflix as the top subscriber service and three of the ten services on the...
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For CNN, it makes sense to bring the platform to Roku. A recent survey by Parks Associates found that the company’s devices are the most common non-gaming streaming media players. CNNgo is also curren...
Research from Parks Associates indicates that 18 per cent of UK broadband households have used paid-service Netflix in the past 30 days, compared to 20 per cent who used the free ITV Player and 33 per...
