Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising market. In a similar vein, media market research outfit Parks Associates reports that Roku accounts for 43% of the country's actively used media-playing devices, topping Amazon's comparable FireTV tech. Roku hasn't yet put much focus on foreign markets, but where it has, it's gotten respectable traction there as well.
From the article, "1 Growth Stock Down 84% to Buy Right Now" by James Brumley
European research from Parks Associates shows 8 per cent of UK broadband households have at least one smart watch. These wearables, which can connect to the Internet, create new health, mobile payment...
Amazon has recently been ramping up Prime Video, investing heavily in programming. It has commissioned a TV series written and directed by Woody Allen and hired Jeremy Clarkson, Richard Hammond and...
With about 11% of broadband-using households receiving streaming services via account sharing, according to a May report by market research firm Parks Associates, media companies stand to lose million...
Connected CE and digital media research from Parks Associates shows 66 per cent of US broadband households use a streaming audio service. Among all US broadband households, This content is restrict...
