AdChoice Awareness
Although the advertising industry is relying on self-regulation when it comes to privacy and data collection, the efforts don’t extend far enough to the public, according to research from Parks Associates. In 2013 only 6% of respondents reported seeing the AdChoices icon, versus 5% in 2011. Parks Associates suggests deploying opt-in options rather than opt-out options, especially ones that include incentives such as personalized content or discounts.
From the article, "Programmatic Driving Down Ad Prices; Google Paying For Patent Troubles."
A new report from Parks Associates concludes RTB tech will support approximately 50% of North America display ad volume five years from now. From a revenue standpoint, the forecast is somewhat less...
Online ad researcher eMarketer projects mobile ad spending in the U.S. will hit $2.3 billion in 2012. That’s nearly double 2011?s tally, but when it comes to overall spending, it’s still a compleme...
Another research firm, Parks Associates, forecast that RTB will be slightly more aggressive in its takeover of display advertising, rising to 50% of all display ads by 2017. However, the company pr...
Good business practice means providing consumers the means to opt out. Yet, consumers often don’t, either because they don’t know how or don’t even know it’s an option. In 2010, the Digital Adv...
