Ad Exchanger

Human Demand’s Schwartz: It’s Not Too Early To Focus On Mobile RTB

September 03, 2012

Online ad researcher eMarketer projects mobile ad spending in the U.S. will hit $2.3 billion in 2012. That’s nearly double 2011?s tally, but when it comes to overall spending, it’s still a complement to larger campaigns happening elsewhere. Meanwhile, Parks Associates’ predicts RTB revenues for display advertising will be $1.6 billion this year, rising to $6.8 billion within five years (AdExchanger story). Until the industry gets to that point, it will rely on a number of startups to lay the groundwork.

From the article, "Human Demand’s Schwartz: It’s Not Too Early To Focus On Mobile RTB" by David Kaplan.

Previously In The News

Analyst: RTB Will Be 34% of Display Revenues in Five Years

A new report from Parks Associates concludes RTB tech will support approximately 50% of North America display ad volume five years from now. From a revenue standpoint, the forecast is somewhat less...

2012 Review: RTB Gained Ground Thanks to Major Brand Participation

Another research firm, Parks Associates, forecast that RTB will be slightly more aggressive in its takeover of display advertising, rising to 50% of all display ads by 2017. However, the company pr...

Programmatic Driving Down Ad Prices; Google Paying For Patent Troubles

AdChoice Awareness Although the advertising industry is relying on self-regulation when it comes to privacy and data collection, the efforts don’t extend far enough to the public, according to...

As Privacy Debate Rages, Is The Ad Industry Fresh Out Of Ideas?

Good business practice means providing consumers the means to opt out. Yet, consumers often don’t, either because they don’t know how or don’t even know it’s an option. In 2010, the Digital Adv...