Consumers are no longer just ‘consuming’ content online but creating, sharing, and organizing. Parks Associates analyzes this phenomenon, cutting through the hype and probing into the heart of the key questions it presents to the industry: Is there money to be made in the Web 2.0 space? How should established players react? Parks Associates delivers its latest consumer data on Web 2.0 trends which illustrate the current adoption and usage patterns.
The Bottom Line
1.0 Notes on Methodology
1.1 Consumer Data
1.2 Definitions
2.0 Market & Business Strategies
2.1 Overview
2.2 Party Like its 1999?
2.3 Monetizing your Benefactors
2.4 Revenue Models
2.4.1 Advertising: Is Web 2.0 Too Hot to Touch?
2.4.2 The Critical Mass of Users
2.4.3 Non-Advertising Revenue Models
2.5 Government Intervention
2.6 Web 2.0 Ecosystem
3.0 Social Media Habits
3.1 Overview
3.2 Social Networking
3.2.1 Social Networking & Communication
3.2.2 Social Networking & Dating
3.3 Video Sharing
3.4 Blogging
3.5 Photo Sharing
4.0 Implications & Action Items
Resource Book
Section I: Demographics
Section II: Overlap of Social Media
Section III: Social Media and Product Purchase Intent
Section IV: Company Profiles
AOL Video
Bebo
Cafe.com
CyWorld
Digg
eSnips
Flickr
Friendster
Hi5
Kaboodle
LastFM
Linked In
Live Journal
Meet-Up
MySpace
Orkut
Photobucket
Rave
Revver
VideoEgg
Wikipedia
Windows Live Spaces
Xanga
Yahoo 360
YouTube
The Bottom Line
Web 2.0 Successes
Web 2.0 Eco-system
Contributing vs. Consuming
U.S.: Content Viewed by Users of Video Sharing Sites
Monthly Expenditure on Social Media Activities & Photo Printing
MySpace Widget Examples
Generating Income from Social Media: Primary vs. Secondary Occupation
Social Media Activities
Age and Social Media
Number of Social Media Activities Engaged In
Social Networking by Age
Social Networking, by Country
Overlap Among Social Networking Sites
U.S.: Number of Social Networking Sites Used
Communicating with Friends, by Age
Instant Messaging & Social Networking
Social Networking & Multitasking
Social Networking & Dating
Dating & Social Networking by Age
Watching Video on Sharing Sites, by Country
Uploading Video to Sharing Sites, by Country
Reading Blogs, by Country
Updating Blogs, by Country
Social Networking & Blogging
Blogging & Other Information Activities
Photo Sharing, by Country
Reasons for Uploading Photos to Web
Uploading Photos and other Activities
Paying for Online Photo Sharing
Resource Book
Gender and Social Media
Age and Social Media
Education and Social Media
Marital Status and Social Media
Social Media Site Usage
Read a Blog Overlap
Update a Blog Overlap
Social Networking Overlap
Photo Sharing Overlap
Upload Video Overlap
Watch Video Overlap
Watch Video Online and Purchase Intent
© June 2007 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
