This report examines the state of the global broadband market and analyzes the drivers, demand, deployments, and critical enabling technologies for broadband value-added services. It includes six international case studies, profiles of twelve key solution providers, consumer analysis, market forecasts, and recommendations.
The Bottom Line
1.0 Methodology
2.0 Global Broadband Market Update
2.1 North American Broadband Market Update
2.2 European Broadband Market Update
2.3 Asian Broadband Market Update
2.3.1 Japan
2.3.2 South Korea
2.3.3 China
3.0 Broadband Value Added Services: Beyond Bandwidth
3.1 Commoditization of Bandwidth
3.2 Changing Broadband Business Models
3.3 Converged VAS Drive Bundled Services
3.4 Marketing Strategies
3.5 Consumer Demand for VAS
3.6 Broadband VAS Roadmap
3.7 Relevant Technology Development
4.0 Service Provider Deployments of Value Added Services
4.1 Broadband Entertainment
4.2 Digital Home Support
4.3 Digital Home Control and Monitoring
4.4 Storage/Backup/Remote Access
4.5 User-Generated Content (UGC)
4.6 International Case Studies
4.6.1 British Telecom – Providing Experience in an Open Environment
4.6.2 France Telecom/Orange – Gateways, Content and Web 2.0
4.6.3 Free/Iliad – Freebox Fuels Growth
4.6.4 Comcast – Playing the Content Card
4.6.5 Verizon -- 360° Gaming
4.6.6 China Telecom – a Controversial Push Strategy
5.0 Market Forecast
5.1 Forecast Methodology
5.2 Detailed Forecast
6.0 Implications and Recommendations
Resource Book
Section I: Growth of Internet Adoption
Section II: Demographics Analysis of Broadband Households
Section III: Narrowband-Broadband Migration
Section IV: Broadband Satisfaction Analysis
Satisfaction Ratings by Providers in the US and Canada
Drivers for Satisfaction
Section V: Value-Added Services
Broadband Entertainment
Home Networking
Adoption and Usage of Home Network
Home Networking Services from Service Providers
Internet Security
Online Storage
Automated PC Maintenance – “the Dashboard”
Section VI: Demographics Analysis of VAS Customers
Broadband Entertainment
Digital Home Services
Section VII: Profiles of White-label Solution Providers
Axentra Corp.
Casero, Inc.
Exent Technologies
Hiwired, Inc.
Intamac Systems
Motive Inc.
Oberon Media
RadialPoint
SupportSoft
Synacor, Inc.
ThePlatform
Xanboo Inc.
The Bottom Line
Residential Broadband Penetration among U.S. Households
Market Share of Leading Broadband Service Providers at YE 2007
Strong Growth of FIOS Broadband
Forecast of FTTx and Mobile Wireless Residential Subscribers (2007-2012)
Major Canadian Broadband Providers’ Subscribers Growth 2004-2007
Growth of Broadband Penetration Rate per Capita
Growth of Broadband Households Among Major Asian Countries 2003-2007
Comparison of Broadband Rates (Cost per MB/Month of data transmission) Among Selected Countries in 2005
Top Broadband Activities in Japan - 2007
Popular Internet Activities in S. Korea (Q4/07)
Growth of Broadband Households in China 2003-2008 Compared to the U.S.
Declining ARPU among Chinese Broadband Households 2003-H1 2007
Most Frequently Used Internet Applications in China
Commoditization of Bandwidth
Forecast of Broadband Subscribers Receiving 10 MBps or Higher Services
Bundled Services: DSL vs. Cable in Subscriber Numbers (Q1/07)
Online Entertainment Activities (Q3/07)
Utility and Communications Activities (Q3/07)
Consumer Interests in Selected Digital Home Services (Q1/06)
Segmentation of Broadband Service Provider Value-added Services
Online Entertainment Activities (Q3/2007)
Major Broadband Entertainment Deployments
Major Digital Home Support Deployments
Interest in Home Control Features (Q1/07)
Major Digital Home Control and Monitoring Deployments
Willingness to Pay for an Online Storage Solution
Major Digital Storage/Backup Deployments
Major UGC Deployments
U.S. Forecast of Broadband VAS Revenue (2006-2012)
Detailed Breakdown of Forecast Numbers
U.S. Forecast of VAS ARPU among Broadband Users (2006-2012)
Resource Book
Internet and Broadband Adoption
Internet Penetration by Gender
Internet Penetration by Age
Internet Penetration by Education
Upgrade Internet Access (Q1/07)
Breakdown of all U.S. Households by Internet Access and Intent to Subscribe (Q1/2007)
Broadband and National Demographics: Gender Comparison
Broadband Users among All Age Groups
Broadband and National Demographics: Income Comparison
Broadband and National Demographics: Education Comparison
Likelihood for Narrowband Users to Upgrade to a Broadband Service
U.S. Broadband Customers: Rating Satisfaction with Provider
Canadian Broadband Customers: Rating Satisfaction with Provider
High and Low Satisfaction: U.S. Broadband Carriers
High and Low Satisfaction: Canadian Broadband Carriers
Broadband Service: Important Factors in Driving Satisfaction (U.S.)
Broadband Service: Important Factors in Driving Satisfaction (Canada)
Number of Hours Spent on Activity
Media Activities
Penetration of Home Data Networks
Most Valuable Applications for a Home Network (U.S.)
Offered and Accepted Home Networking Offer from BSP: U.S.
Offered and Accepted Home Networking Offer from BSP: Canada
What Factors were Important in Accepting a Home Networking Offer from the Broadband ISP? (U.S.)
What Factors were Important in Accepting a Home Networking Offer from the Broadband ISP? (Canada)
Respondents Experiencing Security-related Maladies
What Internet Security Solutions are Used?
Rating Internet Providers on Responsiveness to Security Issues (U.S.)
Rating Individual Internet Providers on Responsiveness to Security Issues (U.S.)
Rating Internet Providers on Responsiveness to Security Issues (Canada)
Rating Individual Internet Providers on Responsiveness to Security Issues (Canada)
Interest in Online Storage Solution: By Weekly Multimedia Activities
Willingness to Pay for an Online Storage Solution
Frequency of PC Maintenance Functions
Interest in PC Maintenance “Dashboard”
Broadband Entertainment Activities I (Q3/07)
Broadband Entertainment Activities II (Q3/07)
Consumer Interest in Automated Maintenance and Online Storage (Q1/06)
Consumer Interest in Whole-home protection, software & support, and unlimited tech support (Q1/06)
Motive Solutions
SupportSoft Overview
© April 2008 Parks Associates
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Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.