Changing consumer lifestyle, work, and entertainment patterns in the wake of the COVID-19 crisis have shifted the market for broadband services considerably. This study assesses adoption of services and service bundling, service ARPU, upgrades and downgrades of broadband, and perception of broadband speeds received among US households. It also compares perceptions among various groups of consumers, including those with mobile data services.
Survey Methodology and Definitions
Defining Bundles and Home Internet
Pay-TV Definitions and Categorization
Video Services Ecosystem
Executive Summary
Consumer Broadband Bundling
Bundling Impact on Net Promoter Score (Q3/22)
Broadband VAS Adoption
Broadband VAS Business Model
Attitudes Toward Broadband Service
Most Impactful VAS Bundles
Net Promotor Score of Internet Service Provider by Number of Value-Added Subscriptions
Broadband Adoption and Bundling
Internet Adoption in US Households
Home Internet Access by Type
Adoption of Traditional Home Service Packages YoY
Broadband VAS Adoption
Traditional Broadband Bundle vs VAS Bundle Adoption
Broadband Service Business Model
Broadband Bundling and Value-Added Services
Most Impactful VAS Bundles
Bundling Impact on Net Promoter Score (Q3/22)
NPS of Trad. Service Bundles (Q3/22)
Net Promoter Score of Internet Service Provider by Number of Value-Added Subscriptions
Broadband VAS Adoption by Internet Service Provider
Broadband VAS Business Model by Service Providers
Interest in Value-Added Services
Broadband VAS Business Model
Adoption of Smart Wi-Fi Service from ISP
Adoption of Smart Home Control Service from ISP
Adoption of Parental Control Service from ISP
Adoption of Data Use Management Service from ISP
Interest in Network Value-Added Services
High Interest in Network Value-Added Services by Age
High Interest in Add-On Home Internet Service by Number of Smart Home Devices Owned
Technical Problem Experienced by Household with Children
Broadband Usage Trends
Attitudes Toward Broadband Service
Changes to Fixed Broadband Service in Past 6 Months
High Intention to Make Changes to Broadband Services
Reason for Intention to Cancel
Download Speed of Home Internet Service
Upload Speed of Home Internet Service
Concept Testing: Appeal of 5G Fixed Wireless Internet
Likelihood of Upgrading Broadband Service to 1+ Gbps
Reasons For Upgrading Internet Service
Competitive Trends
Market Share of Top Ten Residential Home Internet Providers
Net Promoter Score of Top Home Internet Service Providers: Trending
Impact of Downlink on NPS
Intention to Make Changes to Broadband Services by Service Providers
Top Factors Considered When Switching Providers
Router/Gateway Trends
Mesh Network Adoption Among Network Router Owners
Preferred Purchase Channel for 5G Mobile Internet Router
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Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
