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Applying Theory to Action: Capturing New Revenues from IP Services
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Decisions for new directions are risky, even while they offer significant opportunity. But so is no decision.

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Applying Theory to Action: Capturing New Revenues from IP Services

Providers believe IP features and benefits will reinvigorate the market, but questions remain as to how, when, and where to deploy.

This whitepaper details how industry players can use Parks Associates’ Theory of Relevancy to determine which tactics to use when adding or introducing connected home features to their markets.

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