© Parks Associates
Today, a plethora of video experiences and viewing devices is expanding video’s role to an interactive, converged, and personalized entertainment experience. Between the choices that consumers have among live television, DVR recordings, video-on-demand, and video options via the Internet, there is an increasingly fragmented “television” experience.
Not only are the options for receipt of video expanding, the number of products capable of rendering a high-quality video experience is increasing. Parks Associates forecasts that unit sales of connected consumer electronics—including smartphones and tablets—will grow from more than 640 million units in 2011 to nearly 1.8 billion by 2015.
The implications to service providers, consumer electronics manufacturers, and content owners of this fragmented video experience are significant. Questions about brand erosion, reduced advertising revenues, and loyalty are raised as consumer options increase.
The Data-driven Video Discovery Evolution examines the phenomenon of video fragmentation and evaluates how an effective search and recommendation solution can benefit service providers, consumer electronics manufacturers, and content owners in creating a more highly personalized and revenue-beneficial experience.
