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Consumer demand for multiscreen media experiences has forever changed the game. This whitepaper, sponsored by mPortal, analyzes strategies to develop a multiscreen video strategy. |
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Top Trends: Smartphone & tablet ownership has reached critical mass Over-the-top (OTT) services have transformed the way consumers watch TV Multiscreen media engagement is becoming the norm Key Topics: Strategies to unify & extend multiscreen video services Importance of personalization and integration with social media Role of analytics in creating compelling user experiences
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