© Parks Associates
This white paper examines the emergence and explosion of generative artificial intelligence (GAI) and its potential impacts on the entertainment industry including efficiencies and automations within the media supply chain and opportunities to boost revenue. It highlights concerns around copyright and human rights issues with using GAI, particularly in the media ecosystem.
Finally, Maximizing Returns: Generative AI’s Impact on Entertainment highlights examples of GAI tools already available for use in entertainment and offers guidance on steps media companies can take now to be ready to implement GAI as these models and tools mature, such as building private LLMs, offering 24/7 customer service, focusing on using GAI to enhance rather than replace, and to be mindful of intellectual property protections when creating content.
FPT Corporation is a globally leading technology and IT services provider headquartered in Vietnam, with nearly US$1.6 billion in revenue and 37,000 employees. With over 20 years of experience in the Media, Entertainment, and Telecom industries, we come equipped with a broad range of domain knowledge - including product definition, architecture, development and operations related to media supply chain workflows, metadata, OTT and connected TV apps, end to end content delivery, and more. We also have general practice areas focused on cloud technologies, data and analytics, AI and machine learning, and testing and test automation – all leveraged as a part of our M&E solutions. We are focused on delivering outstanding client experiences with a boutique firm feel.
