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Unlocking Growth of the European Smart Home
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Unlocking Growth of the European Smart Home

This whitepaper discusses the current growth rate for smart home adoption in Europe and presents strategies to increase consumer awareness, adoption, and usage.

Topics

  • Smart home device adoption for European markets, with a comparison to U.S. markets
  • Guidelines for attracting European consumers to smart home products
  • Examples of successful companies emerging in the European IoT
  • European consumer concerns about smart home data privacy and product security
  • Consumer familiarity with smart home products and services

Smart Home Device Adoption in Europe - Parks Associates research

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