360 View: Empowering Healthcare Consumers

• Segments consumers based on their affinity to healthy living lifestyles, propensity to change behaviors, and familiarity and use of technologies in their daily life
• Examines consumer needs in three major areas: managing chronic conditions, reducing health risks by pursuing wellness and fitness goals, and helping aging parents live safely and independently at home
• Provides adoption and purchase triggers for relevant technologies, devices and applications
• Provides current use of relevant services by brands
• Details the means to engage users with such services for positive behavioral changes
• Tracks adoption of devices and services and reasons for change

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