Join us for an insightful webinar presented by Parks Associates, the leader in market research for the video and entertainment industry.

In this webinar, we will present and analyst the latest enhancements to the Streaming Video Tracker, which now includes critical insights into churn rates and Net Promoter Scores (NPS) for select services. This is grounded in data drawn from Parks Associates’ proprietary consumer surveys, encompassing responses from 8,000 US internet households.

Key Highlights:

• Churn Data Exploration: Unpack the latest churn data, an increasingly vital metric in this competitive market. Understand the patterns of customer retention and loss, shedding light on the intense competition and shifting consumer preferences.
• Net Promoter Score (NPS) Analysis: Discover the NPS trends that reveal the strengths and weaknesses of OTT services from a consumer standpoint, offering a deeper understanding of their market positions.
• Consumer Survey Insights: Gain valuable perspectives from our extensive consumer surveys, providing OTT services with essential information for shaping their content, pricing, and marketing strategies.

The webinar also features recent findings on industry giants; for example, Amazon Prime Video and Netflix score lower churn rates than Discovery+ and Apple TV+, although Discovery+'s high NPS suggests a strong satisfaction among its loyal user base. Parks Associates will highlight the importance of these new additions as well as other key trends in the market.

This webinar is a must-attend for content providers, streaming services, investors, and anyone interested in understanding the ever-evolving landscape of OTT video services.

Speakers

Elizabeth Parks

President and Chief Marketing Officer

Parks Associates

Eric Sorensen

Director, Streaming Video Tracker

Parks Associates

Sarah Lee

Research Analyst

Parks Associates