Prescribing Apps: Engaging Health Consumers analyzes consumer use of health apps personally recommended by healthcare professionals. It quantifies and profiles the consumers using such apps and gauges the extent to which they feel the apps improved their personal health. It assesses the demand for such apps among non-users and the channels through which they are inclined to obtain such apps.
About the Research
Previous Research
Key Findings
Recommendations
App Adoption
Mobile Device Adoption (2009-2013)
Smartphone and Tablet Ownership (Q3/13)
Percentage of Broadband Households Connecting CE Devices to TV and the Internet (2010-2013)
Smart TV App Distribution Sources
Connected Game Console App Distribution Sources
Mobile App Usage by Smartphone OS (Q3/12)
Mobile/Tablet App usage by Household Income/Children at Home (Q3/12)
Overview of App Revenue Models
App Revenue Models: App Sales
App Purchases (Q1/13)
Free Apps Used by Smartphone OS (Q3/12)
Free App Usage And Monthly Spending on Mobile Apps (Q3/12)
App Revenue Models: In-App Purchases
In-App Purchases on Smartphones/Tablets (Q3/12)
Average Monthly Smartphone In-App Purchases by Generation (Q3/12)
Average Monthly Tablet In-app Purchases by Generation (Q3/12)
App Revenue Models: In-App Advertising
Connected Device Ad Recall and Response Rate (Q3/12)
App Revenue Models: Indirect Revenues
Types of Mobile Purchases (Q1/13)
Mobile Apps Recommended by A Doctor
Mobile Health app Recommended by Doctor (Q3/13)
Doctor Recommended Mobile Health App by Smartphone OS (Q3/13)
Mobile Health app Recommended by Doctor by Age (Q3/13)
Mobile Health App Recommended by Doctor by Income (Q3/13)
Use of Mobile Health App (Q3/13)
Use of Mobile Health App by Smartphone OS (Q3/13)
Positive Impact of Mobile Health App on Health Improvement (Q3/13)
Positive Impact of Mobile Health App on Health Improvement (Q3/13)
Use of Mobile Health App by Improved Health (Q3/13)
Doctor Followed-Up About App usage (Q3/13)
Doctor Followed-Up About app Usage (Q3/13)
Doctor Follow-Up About App usage by Health Improvement (Q3/13)
Use of Mobile Health app & Doctor Follow-Up (Q3/13)
Receptiveness to apps Recommended by A Doctor
Likelihood Of Using Doctor-Recommended Mobile Health App (Q3/13)
Likelihood Of Using Mobile Health app If Doctor Recommends by Smartphone OS (Q3/13)
Likelihood Of Using Doctor-Recommended Mobile Health App by Age (Q3/13)
Likelihood Of Using Mobile Health App If Doctor Recommends by Income (Q3/13)
Likelihood Of Using Doctor-Recommended Mobile Health App by Minors in Home (Q3/13)
App Stores
Smartphone App Discovery Methods (Q3/12)
Sources to Download Mobile Health App (Q3/13)
First Choice to Download Mobile Health App by Smartphone OS (Q3/13)
Top Source to Download Mobile Health app by Age (Q3/13)
Additional Research from Parks Associates
Published by Parks Associates
© December 2013
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
