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Q2 2026

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Connected Consumer Privacy & Security in the AI Era

As connected devices, digital services, and artificial intelligence become embedded in everyday life, consumer concern about data use, surveillance, and digital vulnerability continues to grow. Building on longitudinal research dating back to 2018, this flagship study tracks consumer sentiment, behaviors, and expectations related to privacy and data security across smart home, streaming, health, and AI-powered services. It quantifies adoption of privacy tools, security best practices, and willingness to share personal data in exchange for value. The research also measures trust in technology providers, the impact of AI transparency on consumer comfort, and changing definitions of digital safety in a connected world.

Key Questions Addressed:

•    Has the new generation of AI tools impacted consumer attitudes regarding data privacy and security?
•    What steps do consumers take to protect their data and sensitive information?
•    What specific data types are consumers most and least comfortable sharing?
•    What provider types do consumers most and least trust to handle their data properly?
•    How does consumer trust impact which companies consumers prefer to serve as their primary home control platform?
•    Do independent cybersecurity testing and certification programs relieve consumer concerns?
•    Are consumers willing to pay for a premium data security service?

 

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Download Table of Contents (PDF)

Methodology & Key Terms   

Executive Summary  

Connected Living Evolution 

AI Engagement: Familiarity, Use, Perceptions 

Connected Living: Concerns, Trust, Data Sharing 

Security and Privacy Issues & Actions Taken 

Interest & Willingness to Pay for Protection 

AI & Home Controls: Competitive Impact  

Appendix  

•Defining Internet households
•Guide to reading Parks Associates charts

Additional research from Parks Associates

© Parks Associates

Disclaimer

Parks Associates has made every reasonable effort to ensure that all information in this document is correct. We assume no responsibility for any inadvertent errors.

Analysis is supported by AI tools in Parks Associates private, secure workspace to synthesize findings and only with insights from its proprietary dataset.

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