Security services continue to serve the leading use case for smart home products and services while major players seek to stave off non-traditional competitors and expand beyond the traditional monitored security customer. This annual flagship report covers all significant residential security metrics, including system adoption, purchase intentions, subscriber churn, and revenue strategy and results, along with key competitive trends and new market opportunities. It includes a five-year forecast of residential security system sales, professional monitoring subscribers, and subscription revenue.
Bottom Line
Trends Impacting the Residential Security Market
Blurring of the Lines
Downward Pricing Pressure
Impact of COVID-19
Technology Trends
Privacy and Data Concerns
Big Partnerships
Residential Security Competitive Landscape
Professional Installation
Vivint
ADT
Comcast
Brinks
Self-Installation
Abode
Canary
Cove
Google Nest
Ring
SimpliSafe
Wyze
Forecast
Market Drivers and Barriers
5-Year Forecast
Assumptions/Methodology
Topline Forecast
Implications and Recommendations
Appendix
Citation
Attribution
Home Security System Ownership
Installation Method for Security System Acquired within 12 Months
COVID-19 Impact on Preferences and Activities
Average Selling Price (ASP): Smart Security Devices
Primary Communication Path for Security System Alerts
ADT Command Smart Security Panel
Installation Method for Home Security Systems
© 2021 Parks Associates
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Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
