Who is Using Multiscreen Services? investigates the awareness and use of pay-TV multiscreen services. In particular, it analyzes which market segments are enthusiastic about multiscreen capabilities and what impact multiscreen services are having on subscriber churn rates.
Who is Using Multiscreen Services?
About the Research
Previous Research
Cloud DVR: The New Face of Television (Q3/14)
Profiles of Subscribers in Multifamily Residences (Q2/14)
360 View: Entertainment Services in U.S. Broadband Households (Q1/14)
Streaming CE and Content Purchasing Habits (Q1/14)
TV Everywhere 2.0: The Next Steps in Multiscreen (Q1/14)
OTT Video Buyers: Subscriptions & Transactions (Q4/13)
OTT in a Pay-TV World (Q4/13)
Consumer Segmentation: Selling Premium TV Services (Q4/13)
TV Everywhere Use & Authentication (Q3/13)
Key Findings
Recommendations
Trends in Multiscreen Awareness & Use
Pay-TV Premium Feature Subscription/Awareness (2012 - 2014)
Multiscreen Awareness by Age (2012 - 2014)
Multiscreen Awareness by Household Income (2012 - 2014)
Multiscreen Service Awareness by Pay-TV Providers (2012 - 2014)
Pay-TV Feature Monthly Usage (2013 - 2014)
Multiscreen Feature Usage by Age (2013 - 2014)
Multiscreen Feature Usage by Household Income (2013 - 2014)
Multiscreen Feature Usage by Pay-TV Service Provider (2013 - 2014)
Profile of Multiscreen Users
Demographic Profile of Multiscreen Users (Q1/14)
TV Program and Movie Consumption Behavior by Multiscreen Users (Q1/14)
Video Viewing Preferences by Multiscreen Users (Q1/14)
Video Consumption on Platform by Multiscreen Users (Q1/14)
Video Consumption on a TV Set by Multiscreen Users (Q1/14)
Percentage With OTT Subscription by Multiscreen Use (Q1/14)
Pay-TV Service ARPU by Multiscreen Users (Q1/14)
Average Monthly Video Expenditure by Multiscreen Users (Q1/14)
Multiscreen Users and Video Viewing Segments
Parks Associates Multiscreen Segmentation
Video Viewing Segments (Q1/14)
Segment Descriptions
Segment Demographics
Pay-TV Service ARPU by Video Viewing Segments (Q1/14)
Multiscreen Use and Awareness by Video Viewing Segments (Q1/14)
Multiscreen Use Among Those Aware of Multiscreen Capability by Video Viewing Segments (Q1/14)
Multiscreen Service Awareness by Video Viewing Segments (2013 - 2014)
Multiscreen Use by Video Viewing Segment (Q1/14)
Multiscreen & Pay-TV Service Changes
Likelihood of Making Changes to Pay-TV Service by Multiscreen Users (Q1/14)
Multiscreen Use & Likelihood of Changing Providers by Video Viewing Segments (Q1/14)
Multiscreen Use & Likelihood of Canceling Service by Video Viewing Segments (Q1/14)
Reason for Considering Cancelling Pay-TV Service by Multiscreen Users (Q1/14)
Reason for Considering Downgrading Pay-TV Service by Multiscreen Users (Q1/14)
Published by Parks Associates
© September 2014 Parks Associates
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Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
