This report focuses on the growing importance of social gaming. It analyzes the current state of the industry, market dynamics, business models, monetization opportunities, and revenue forecasts.
The Bottom Line
Social Gaming: Market Updates – Dashboard
1.0 Notes on Methodology and Report Focus
1.1 Data Sources
1.2 Scope of Report
1.3 Definitions
2.0 Social Networks: a Market Overview
2.1 Growth of Social Networks
2.2 Market Shares and Penetration
2.3 Social Media Business Models
3.0 Social Gaming
3.1 Overview
3.2 Drivers and Inhibitors
3.3 Competitive Analysis: Key Industry Players
3.4 Monetization and Payment Methods
4.0 Consumers and Social Gaming
4.1 Segments and Gaming Population
4.2 Consumer Trends
4.3 Cross-Platform Consumption
5.0 Market Forecast
6.0 Conclusions and Strategic Recommendations
6.1 For Game Developers and Publishers
6.2 For Social Networks
6.3 For Advertisers
Social Network Access on PC
Change in Social Activities
Top Source of Entertainment
Pivotal Events in Social Networking
Online Activities in the Past 30 Days
Daily Unique Visitors of Social Networks Worldwide
Facebook: Estimated Revenues and ARPU
Comparing Social Media with Traditional Media
Attention Paid to Advertisements
Attention Paid to Advertisements
Ad Preferences
Social Networks Value Chain
Social Gaming Market Drivers and Inhibitors
Top Social Game Developers on Facebook
Social Game Developers Market Share
Retention Rate for the Most Popular Facebook Games
Facebook Demographics
Demand Curves
Online Content Access per Type of Platform
Top Mobile Activities
Appeal of Games, Social Networking on TV and Mobile Phone
Mobile Phone Social Networking Inhibitors
Mobile Social Networking Activities
Worldwide Social Gaming Revenue Forecast
© March 2011 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
